I shape complex brands into cohesive digital experiences.
I’m a brand copywriter and content designer with six years of experience turning complex products and ideas into clarified websites, product flows, content systems, and brand experiences.
30+ projects
15+ website redesigns
130+ landing pages
300+ content articles
Featured Work
Designing clarity at scale.
Pilot Company
Content strategy, UX writing, and information architecture across an enterprise website redesign, app experiences, and content systems.
Tartan Oil
Leading content design from discovery and information architecture through copy and launch.
Standex International
Creating one coherent story across four global segments and technical markets.
HCR Software
Simplifying a complex SaaS product and driving 450% organic traffic growth.
How I Work
Words, wireframes, & ways forward
Copywriting
I give brands the clarity to know who they are and the language to sound like themselves.
Content Design
I organize complex content into structures that reflect how people think, search, and navigate in order to minimize friction.
Content Systems & Brand Voice
I create the rules, patterns, terminology, and tone that keep a brand’s voice recognizable and authentic – even when dozens of people are writing for it.
Research & Collaboration
I ask questions, untangle perspectives, and work across disciplines to turn ambiguous organizational problems into practical solutions.
Word on the street
Kind words from great partners.
“
Beyond his technical skill, Brennan is the kind of teammate everyone hopes to work with. He is thoughtful, collaborative, and consistently proactive in identifying opportunities to improve both the product and the processes around it.
— Ryan WhitePilot Company
“
Brennan is a copywriter with two key traits: curiosity and discipline when approaching his work. It shows in the questions he asks those we are working with and in his relentlessness in providing copy that never needs a rewrite. Always top-notch.
— Dan CraskBrand Shepherd
Additional Work
Brand Shepherd
Agency, brand & website work
Grain Weevil
Brand & website
Crown Steam Group
Brand, Website & Content
Corepoint Scientific
brand, Website & content
Hensley Custom Building Group
Website & content
Appalachian Title
Website & content
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Haven’t figured out what to say about your product or brand?
Allow me to help. I’m currently open to content design, copywriting, and content strategy opportunities.