I shape complex brands into cohesive digital experiences.
I’m a brand copywriter and content designer with six years of experience turning complex products and ideas into clear websites, product flows, content systems, and brand experiences.
30+ projects
15+ website redesigns
130+ landing pages
300+ content articles
Featured Work
Designing clarity at scale.
Pilot Company
Content strategy, information architecture, and UX writing across an enterprise website redesign, app experiences, and content systems.
Tartan Oil
Leading content design from discovery and information architecture through copy and launch.
Standex International
Creating one coherent story across four global segments and technical markets.
HCR Software
Simplifying a complex SaaS product and driving 450% organic traffic growth.
How I Work
The right words for the right plan.
Content Design & Copywriting
I shape language across the entire experience—from navigation and onboarding to transactional states and conversion paths.
Information Architecture
I organize complex content into structures that reflect how people think, search, and navigate.
Content Systems & Brand Voice
I build voice, tone, terminology, and reusable content patterns that help teams create consistently across every channel.
Research & Collaboration
I partner with cross-functional teams to turn ambiguous problems into practical strategies and content decisions guided by a clarity in brand.
nICE tHINGS sAid
Kind words from great partners.
“
Beyond his technical skill, Brennan is the kind of teammate everyone hopes to work with. He is thoughtful, collaborative, and consistently proactive in identifying opportunities to improve both the product and the processes around it.
— Ryan WhitePilot Company
“
Brennan is a copywriter with two key traits: curiosity and discipline when approaching his work. It shows in the questions he asks those we are working with and in his relentlessness in providing copy that never needs a rewrite. Always top-notch.
— Dan CraskBrand Shepherd
Additional Work
Brand Shepherd
Agency, brand & website work
Grain Weevil
Brand & website
Crown Steam Group
Brand, Website & Content
Corepoint Scientific
brand, Website & content
Hensley Custom Building Group
Website & content
Appalachian Title
Website & content
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Haven’t figured out what to say about your product or brand?
Allow me to help. I’m currently open to content design, brand copywriting, and content strategy opportunities.